In an industry that is so heavily saturated with fast fashion for the masses, a gaping hole in the market is yet to be filled, where women over a size 14 have largely been ignored in the past.
As a size 14 woman myself, and having known what it is like to be a size 26 and everything in between, I know exactly how hard it is to dress for a certain body type, and how much is missing from the market. Just because you aren't a certain size, it does not mean that you don’t have an interest in fashion, or want to look nice and keep up with current trends on the market.
My aim is to provide luxurious well-made garments for women with curves. Each collection will have an underlying chic, sexy and grungy rock-chick vibe, whilst injecting a fresh feel each time. Not just grading up designs currently on the market to fit a larger woman, but to design especially with her in mind. The brand will have a strong focus on tailoring, catering to every curve and enhancing the natural body, whilst at the same time incorporating an emphasis on comfort. Watch this space.
